Like so many companies at BAU 2021, Ensinger was looking for alternative solutions for communication and product presentation parallel to the trade fair event, so we created a virtual showroom.
For this purpose, we launched an accompanying, multi-level mailing campaign in the run-up to the trade fair and created the key visual and graphic concept to actively support the virtual loft. This enabled customers to find out about Ensinger / insulbar products and innovations in the run-up to the trade fair. In addition, ten virtual meeting rooms and a coffee lounge were created for the duration of the trade fair, which were used for customer meetings and for exchanges with colleagues and visitors.
Even after the customer event, which took place from 11 - 15 January 2021, the virtual showroom will be kept up to date online so interested parties and customers can constantly find out about the new products and services offered by the insulbar division of the plastics expert and profile professional Ensinger in a playful way. The sales department already actively uses this platform in its daily business for communication.
"We were very satisfied with the cooperation and the great result of this project" praises Matthias Rink, Sales Manager insulbar EMEA. All in all, a successful alternative to the trade fair stand at BAU. Nevertheless, we are of course looking forward to the next physical trade fair with encounters in person.