Trade fair tips | Recommended links for trade fair construction & trade fair design | Information from the trade fair industry

AUMA MesseTrend 2019

The AUMA Ausstellungs- und Messe-Ausschuss der Deutschen Wirtschaft (Association of the German Trade Fair Industry) has published its annual study on future trade fair engagement by German exhibitors.

The study contains the latest details regarding the number and structure of exhibiting companies in Germany, including industries, number of people employed and turnover size. The survey was carried out by TNS Emnid, which exhibits at specialist trade fairs in Germany.

FKM – Certified trade fair and exhibition data

Comparable and reliable decision-making tools for trade fair planning purposes are provided by way of the certified trade far figures from the FKM – Gesellschaft zur freiwilligen Kontrolle von Messe- und Ausstellungszahlen (Society of Voluntary Control of Fair and Exhibition Statistics).

AUMA Toolbox & MesseNutzenCheck (Trade Fair Benefit Check)

Tool for small and medium-sized companies:

The AUMA Toolbox provides you with the most important things that you and your company require to participate in trade fairs, including tips, checklists, trade fair data and software. By using the MesseNutzenCheck (Trade Fair Benefit Check), this means that previous as well as planned trade fair appearances can be calculated and assessed with relatively low expenditure.

Trade Fair, Congress and Event Management Manual

The Manual is tailored in equal measure to students and practitioners in the so-called "MICE” industry. It presents the various event-specific basic subjects and explains them as a basic tool. The content was compiled by representatives of the training partners at both DHBW sites in Mannheim and Ravensburg, as well as by industry experts.

Tip: an article written by Simon Damböck on the subject of trade fair construction can be found on page 140 of this manual.

Trade fairs make brands

A roadmap for the sustainable increase of your trade fair success. (Original title: Messen machen Märkte. Eine Roadmap zur nachhaltigen Steigerung Ihrer Messeerfolge.)

This book helps you to analyse whether a trade fair is a useful communication tool for you, and also helps you to calculate and plan your trade fair exhibit, execute it, definitively evaluate it and draw the right conclusions for your future trade fair exhibits and your marketing and corporate strategy. 

You can read an interview with Simon Damböck on the subject of sustainable trade fair construction on page 280.

Deutsche Messebibliothek (German Trade Fair Library)

With Germany’s largest media collection on subjects such as trade fairs, events and congresses, the AUMA Ausstellungs- und Messe-Ausschuss der Deutschen Wirtschaft (Association of the German Trade Fair Industry) provides a service for the entire industry. The stock can be researched in the online catalogue at www.deutsche-messebibliothek.de.

Communication in space by atelier damböck

Please feel free to visit Atelier Damböck Messedesign's website as well.

Brand communication by atelier damböck

Please feel free to visit Atelier Damböck Markenkommunikation's website as well.