Trailblazer
Trade fairdmexco
Size285 m²
LocationMesse Köln
Salesforce
The trade fair stand for Salesforce, an international provider of business cloud computing solutions, grabbed the attention at dmexco in Cologne.
The exhibit conjured up memories of an Alpine “Hüttendorf” hut village with the features of a warehouse; it was predominantly made using natural materials and lots of colour. A “theatre” for sessions and performances was housed in a treehouse, along with a meeting room on the top floor, with a rotating balloon floating above the stand. Visitors were guided to the individual subject areas here on forest tracks, doing so in a manner befitting the subject of "trails", the term used by Salesforce for guided learning programmes.
