atelier damböck helped to launch a unique communication concept for klarx, Germany's largest digital construction equipment hirer, which was used at bauma 2019.
Covering a modest 25 m², the coolest club at bauma 2019 was “Gold Digger – The Klarx Club”. An exclusive bar with counters, built from an original wheel-loader rubber track, and a cosy lounge area to the rear of the sand gave visitors the feeling of being part of an elite members’ club.
The enclosed shape of the stand, bouncers at the entrance and armbands handed out as admission tickets rounded off this club concept. Prior to the event, customers, partners and friends of the company were informed by way of personal invitation.
The stand received the BrandEx Award 2020 in the category Architecture, Best Stand S:
The jury was impressed by the results achieved by a cool, high-class club by telling the brand story (and having customers experience it) through the use of all sorts of state-of-the-art objects.