This "Trade Fair Design Annual" anniversary edition is packed full, this time featuring more trade fair stands, more pages and more trends. It also includes an interview regarding the future of trade fairs.
Current brand communication is increasingly advancing into a true digital narrative. The trend towards storytelling plays an important role here, as does the nature of communication in times of complete digitisation. And at trade fairs in particular, personal discussions are still an essential part of every appearance.
"Immerse into virtual reality worlds": Scroll down to page 238.
Our EuroShop trade fair exhibit is featured over four pages.