The feet go where the eyes have already been.
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Bridge into the future – Gate to the future
Dynamism pure with the world champion tyres

Mondial de l´automobile, Paris
peninsula booth, 351 m² and 48 m²

The brilliant gate symbolises the gate into the future and embodies the connection between the present and the future. It symbolises development, progress and the quality of Bridgestone as the pioneer in tyre technology.



Interactive high-tech elements in the middle of the stand attract the visitor and playfully provide information about the future of tyre development.


Through the dynamic presentation of the Ferrari Formula 1 car on the »Wave of success« and the Pigi large screen projections on the white, monolithic copy panel, Bridgestone's »Passion for Excellence« is presented in emotional pictures and text collages, so that a visitor to the fair is attracted to the stand even from a distance.


»Passion for Exellence« a symbol for the future.

Link: Design by AXIS Tokyo

Member of the association

Member of the association
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