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An increasing number of Asian purchasers find their way to German trade fairs

Germany has become a great Information and Purchasing platform for Asian importers. 240.000 people from Asia visited German trade fairs in 2005 which was an increase of 60% since the end of the nineties.

This percentage of growth equals the number of Asian companies exhibiting in Germany. According to AUMA the German Association of the trade fair industry, the number of Asian exhibitors has increased by 61 % since 1999.
South -, East and Central Asia represented 170.000 while 70.000 visitors came from the Middle East.

In total 2,15 million foreign visitors which represent 22,5 % of all visitors last year came to get information and make pre- decisions at German trade fairs last year.
14 million visitors came from the European Union while 325.000 people came from countries outside the EU. 80 % of international visitors came therefore from the European Union while the remainig 20 % which equals to 415,000 visitsors, came from outside the EU. Two third were from North America and a third from Latin America. Around 35.000 people came from African countries while approximately 20.000 people came from Australia and Oceania.


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