EuroShop 2011, Düsseldorf
corner stand, 60 sqm
The Munich-based atelier damböck, an internationally-acclaimed high-end and full service fair stand construction company, themed its trade fair presence at the EuroShop on superior design with a focus on climate neutral stand construction.
“We want to provoke our visitors because the fair stand industry needs to wake up on environmental protection and sustainability. The ecological aspect is often simply overlooked when it comes to fair stand construction and presence,” says Andreas Damboeck, General Manager of atelier damböck.
The company’s trade fair stand at the EuroShop is unique in both concept and implementation. Leftover waste materials from previous fair stand constructions were collected and reused in a fresh context with novel functions for its stand: for example, waste was used as wall elements and decorative eye-catchers or as a stair case made from recycled chipboard. Waste material was also avoided by substituting conventional foil and fabric graphics with wall projections.