DKM, Dortmund
Peninsula booth, 16,8m x 11,5m =156,5 sqm
The Allianz AG appeared at the trade fair for financial service providers and brokers with a whole new concept.
Here all branches got together and provided their services and products.
Tradition meets Modernism.
Who doesn’t know the slogan „Hoffentlich Allianz versichert“ which was shortened to „Hoffentlich Allianz“. The same way Allianz focuses on tradition: Allianz focuses on modern concepts and solutions for financial services and insurance.
This was represented at the stand design, with space for intensive talk in a relaxing atmosphere in front of the digital chimney or tough talk at the hip bar.
Tall columns showed and marked the different business sections and services with a long table set in the middle of the stand, creating space for discussion and consultation.
The concept has succeeded with a new visitor record at the DKM and a very successful appearance for the Allianz. We are looking forward to next year.
