Mondial de l´automobile, Paris
End-of-block stand, 351 square metres and 48 square metres
The brilliant gate symbolises the gate into the future and embodies the connection between the present and the future. It symbolises development, progress and the quality of Bridgestone as the pioneer in tyre technology.
Interactive high-tech elements in the middle of the stand attract the visitor and playfully provide information about the future of tyre development.
Through the dynamic presentation of the Ferrari Formula 1 car on the »Wave of success« and the Pigi large screen projections on the white, monolithic copy panel, Bridgestone's »Passion for Excellence« is presented in emotional pictures and text collages, so that a visitor to the fair is attracted to the stand even from a distance.
»Passion for Exellence« a symbol for the future.
